Philosophy
Our Philosophy
Prima’s corporate philosophy is based on the “3H” principles. These traditional core values have been the cornerstone of the Company’s development and continues to underpin its steady growth; inspiring and directing its progress through the years across Asia.
Honest Fortune
• Establishing trust, fairness and mutual benefits with everyone within the business circle
• Contributing to the well-being of society
Honorable Winner
• Achieving success through fair competition
• Striving towards excellence
Healthy Organisation
• Developing a sound, effective & efficient organisation system
• Promoting team spirit and reach out to create a “Prima Family” identity